SELA Gumbo Partners with AMTRAK

SELA Gumbo Partners with AMTRAK - Home

September 29, 2014


Contact: Sharon Stam



Six years ago, a group called Southeast Louisiana Gumbo was formed. Southeast Louisiana Gumbo (SELA GUMBO) is a Baton Rouge Marketing consortium that works together to promote tourism throughout the United States.

The group consists of 13 parishes, West Baton Rouge, Pointe Coupee, Ascension, Baton Rouge, Livingston, St. Helena, East Feliciana, West Feliciana, Tangipahoa, St. Charles, St. James, St. John and Washington Parish. Sponsorship assistance from the Louisiana Office of Tourism, Louisiana Fish Fry and AMTRAK has provided assistance in their efforts.

SELA Gumbo attends travel and tourism related events throughout the United States promoting the Baton Rouge Region. They have created their own cook-book, now in its sixth edition, that is given out at each venue as well as a special SELA Gumbo seasoning packet. SELA Gumbo won the Louisiana Travel Promotion award for their special marketing initiative in 2011.

October 13, Southeast Louisiana Gumbo will leave on the SELA Gumbo Express. This is a special marketing initiative in its third year. Representatives from each parish will board an AMTRAK train and travel to two cities, Houston and San Antonio.

Receptions will be held in each city where guests are treated to Louisiana Food and Music. Guests include Travel and Tour professionals as well as print and broadcast media in each city.

This will be the second year special guest, Bruce Mitchell of the famous History Channel “Swamp People” will accompany the group on the entire trip.

“We are so excited to have Bruce join us again this year,” said Sharon Stam, Executive Director of the West Baton Rouge CVB and the coordinator of this SELA Gumbo event. “The SELA Gumbo Express is an exciting tourism venue for us. This project is all about working together to promote Louisiana tourism and to make a difference to the Tourism Industry in Louisiana, the Baton Rouge Region and our own individual parishes as well, Sharon Stam added. “Having Bruce Mitchell with us is only going to enhance our exposure and create excitement for this marketing initiative.”

The SELA GUMBO Express will be promoting Louisiana tourism and more importantly, build lasting relationships that will in time increase the economic impact that tourism brings to our state.


Welcome to the official website of the Southeast Louisiana Gumbo alliance. (! Our website is a great resource for residents and visitors of South Louisiana. You can find the gumbo recipe and the 2014 Gumbo Cookbook here!

6th Edition Cook-book 2014

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